francorp
Filed under: Business | Tags: Francorp, francorp client, francorp clients, francorp consulting, soul de cuba, soul de cuba success
October 5, 2008 – (Honolulu, HI) – Soul de Cuba Cafe has announced they will be launching an aggressive expansion program through franchising.
Soul de Cuba Cafe brings traditional, authentic Cuban cuisine by embracing Afro Cuban culture and history. “The Soul de Cuba dining experience goes far beyond enjoying a plate of rice, beans and plantains,” explains founder Jesus Puerto.
For most, it’s a first time emersion into a dwelling infused with Afro Cuban ambiance. In every Soul de Cuba Cafe, patrons dine to the sounds of Afro Cuban music and Jazz and each restaurant displays Afro Cuban art and memorabilia.
Soul de Cuba Cafe has approached Francorp, the world’s leader in franchise consulting, to assist them in the development of their franchise program. “We never planned on franchising, but we investigated,” says Jesus. “After gathering the facts and dispelling the myths we felt it was unquestionably the right thing to do. After all, being the one of the first Cuban restaurant franchise programs in the world is a rare lifetime opportunity.”
For more information about Soul de Cuba Cafe, call (808) 521-0888 or visit www.franchise.soudecuba.com
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Filed under: Business | Tags: don boroian, Francorp, francorp client, francorp connect, francorp consulting
There are three important things to remember when choosing a company to work with as a franchise consulting group.
One: Make sure that the company has it’s resources in house. The internet and evasive marketing can cloud the fact that many franchise consultants do not have an in-house consulting team. Why is this important? Because you don’t want to play general contractor on your franchise development project. The business owner and entrepreneur should not have to be tracking people down throughout the development of their program. Francorp has an all in-house team that does not outsource any part of the franchise development. Francorp is the only franchise consulting firm that has an in-house legal staff. This is important because the franchise attorneys should be involved in all aspects of the franchise development process, the business planning, the operations development, the marketing materials, the website design and throughout the planning of the project.
Two: Depth and Resources. What happens if you hire an individual consultant or “Group” of consultants when the consultant working on your project decides to retire, take a vacation or has other work to attend to? The fact is that you need a team of experienced people who have depth and the resources to provide a complete consulting service. Francorp has been in operation for 33 years and worked with thousands of franchisors, the company is not going anywhere and will be here tomorrow. This is important because a new franchise company needs the guidance for years after they are introduced to the market.
Three: Experience and Diversity of Work. When developing a new franchise organization every company is unique and different, it is important that there is no magic pill for creating a successful franchise company. Each business and company has it’s own philosophies, culture and business model. The franchise consulting company should have a broad range of clients and work that they have done in order to draw from that experience and impliment the appropriate strategies and structure for their franchise organization. Why is this important? There are many franchise consultants out there who associate themselves with franchise systems they worked on while with other companies, they played a part in the development but did not run the projects or oversee the implimentation of the programs. Even other consultants claim work on franchise projects that in reality they played little or no part in the development of the critical aspects of the franchise program. Francorp brings more experience and a more extensive client list than any other franchise consulting organization. The depth and extent to which Francorp has worked with franchise systems of all kinds is unmatched by anyone in the market.
Go to the Francorp site for more information on the firm, Francorp clients, Francorp processes, Francorp testimonials and Francorp’s executive team.
Francorp also lists many of its clients for marketing and franchise sales purposes on its web portal. Here Francorp clients can generate leads and create a market presence.
Francorp also has a strong international presence in 13 countries representing over 40 different countries around the world. Francorp is the only franchise consulting firm that has franchised it’s own operations internationally.
Francorp also provides financing for many of its clients franchisees. This is critical in most markets and from a marketing and franchise sales perspective it is very important that Francorp clients can offer this to their franchisees.
Filed under: Business | Tags: don boroian, franchise consultants, Francorp, francorp client, francorp consulting, francorp india, francorp international
PRESS RELEASE
FOR IMMEDIATE RELEASE FOR INFORMATION CONTACT:
Francorp
(800) 372-6244
Francorp Expanding Into India
(Olympia Fields, IL) – Francorp Chairman Don Boroian announced today that Francorp has awarded Franchise India Holdings Limited the Francorp India franchise.
The contract was signed between Don Boroian, Francorp India U.S.A. Representative Atul Bhatara, and President of Franchise India Holdings Limited Guarav Marya.
“Franchise India Holdings Limited has already paved the way with franchise expos, franchise and business publications, and franchise consulting in India,” shares Boroian. “We are honored to have them as part of our team.”
Franchise India Holdings Limited has been Asia’s leading integrated franchise consulting company since 1999, with an authority on franchising, licensing, retailing, real estate, and marketing. With its strategically formed divisions, Franchise India Holdings Limited has created its own niche as the pioneers of the franchise industry and a small business authority in India.
According to Marya, “Francorp India will help boost investor confidence by providing professionally managed franchise consulting and development support, all under a common one-step gateway to facilitate entry into India and vice-versa.”
India is home to over a billion people, with a flourishing class of urban consumers possessing considerable amount of disposable income. With the continued growth of the economy, India has strengthened its claim to be a viable and beneficial destination for a foreign franchisor.
Since its beginning in the early 90s, the franchise industry has grown in leaps and bounds in the Indian sub-continent, and there is still much to explore. Based on the successful growth of many franchise brands in India, the future of franchising in India is highly promising.[1]
This promising future of the Indian franchising industry is backed up by an equally powerful market report that shows statistics of this thriving sector.
According to reports, for the past five years the Indian franchise market has recorded a steady growth of 30 to 35% per annum. Also, the annual turnover of the Indian franchise industry soared to 3.3 billion USD and is projected to soar higher in the coming years.[2] “We are very excited about the opportunity to enter the Indian market at a time when the concept of franchising is experiencing tremendous growth and acceptance,” noted Boroian.
For over 30 years, Francorp has been the leader in the franchise consulting industry. They have assembled a team of experts whose talents are coordinated seamlessly to create customized materials that fit the specific needs of their clients. As an international company, Francorp has the global reach to help clients expand their business, with a local presence to adjust their business to fit each country’s unique culture and laws. Headquartered in Chicago, IL, Francorp has assisted more than 10,000 companies for expansion, and has developed more than 2,000 franchise programs throughout the U.S., Japan, South Africa, Middle East, Central America, Malaysia, Philippines, Argentina, Chile, and Mexico.
For more information, visit www.francorp.com or call (800) 372-6244.
# # #
[1] Franchiseek, Indian Franchise Statistics and Information. November 17, 2008, available at www.franchiseek.com.
[2] Franchiseek, Indian Franchise Statistics and Information. November 17, 2008, available at www.franchiseek.com.
Filed under: Business, Franchising | Tags: christopher james conner, don boroian, Francorp, francorp clients, francorp consulting, francorp inc, francorp india, francorp international, francorp mexico, ramon vinay
Francorp Upcoming Events
Francorp is the world leader in franchise development and franchise launches. As part of that, the ongoing responsibility for the firm is to provide information and up to date facts on the current franchise market and most recent happenings in the field of franchising.
Francorp has a podcast site for Francorp clients that can be accessed any time with continuously updated information and discussions on the franchise industry. www.francorppodcast.com
With the most recent technology improvements in place this site will allow constant access to many informative video and audio recordings on franchising from Francorp’s Chairman, Don Boroian and other Francorp professionals. There you can also access Don Boroian’s extensive discussion on franchising in today’s economy and what strategies have worked best in the franchise field.
If you are planning on attending the International Franchise Expo in Los Angeles October 2-4, please come visit us at the Francorp Booth
Show Dates & Hours
Friday, October 2, 2009 11:00 am to 7:00 pm
Saturday, October 3, 2009 10:00 am to 5:00 pm
Sunday, October 4 , 2009 11:00 am to 4:00 pm
Location: Los Angeles Convention Center South Hall H & J 1201
South Figueroa Street Los Angeles, CA 90015
PH: 213-741-1151 Fax: 213-765-4266 Booth # 821
Francorp will have a number of staff members there at the booth to discuss franchising and hold consultations. Several members of the Francorp team who are based throughout California will also be at the show. Francorp also has an office based in Mexico City that has been established for nearly 20 years run and operated by Mr. Ramon Vinay. Mr. Vinay brings almost 35 years of franchise experience around the globe to Francorp and will be available for business owners to discuss franchise strategies and implementation in Spanish. If you would like to arrange for a meeting with any members of the Francorp team please call 708-481-2900. Please call us for a free registration to the show before October 1, 2009.
Francorp will be conducting Franchise Marketing Training with former Francorp Client, Todd Sullivan at the Francorp world headquarters. Francorp Marketing Training is focused on lead generation, developing a franchise brand and efficient marketing strategies for a franchise company.
October 20th & 21st
Francorp, Inc
20200 Governors Drive
Olympia Fields, IL 60461
Francorp – Franchise India Client Meetings
October 12-14th, 2009
Francorp will be inviting select franchisors to the Francorp corporate headquarters for meetings and discussions with Francorp India to break down strategies and implementation for entering the Indian Market. Francorp India will have several Francorp team members in attendance including the Francorp India CEO Gaurav Marya.
Francorp, Inc
20200 Governors Drive
Olympia Fields, IL 60461
Franchise Management Training Module This training module is run by Mr. John Dukach, Vice President of Strategic Planning with Francorp. He discusses current management strategies for new franchise companies, system management, franchise relationship building and other processes to effectively run and manage a franchise company. Mr. Dukach brings over 30 years of franchise management to Francorp.
October 21st & 22nd, 2009
Francorp, Inc.
20200 Governors Drive
Olympia Fields, IL 60461
Franchise Expo South January 15 – 17, 2010
Francorp will be Exhibiting at the Exposition
Miami Beach Convention Center, Hall C
1901 Convention Center Drive Miami Beach, FL 33139
Show Dates & Hours Friday, January 15, 2010 11:00 am to 6:00pm
Saturday, January 16, 2010 11:00 am to 6:00 pm
Sunday, January 17, 2010 11:00 am to 5:00 pm
For constant updates on Francorp, Francorp clients and global updates on the franchise industry, follow Francorp on Twitter, www.twitter.com/Francorp
Filed under: Business, Franchising | Tags: don boroian, florida restaurant Show, Francorp, francorp consulting
| The Florida Restaurant Association has asked Francorp to present on franchising to its members in September at the annual Florida Restaurant Show. | |||||||||
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|
Location |
| Orange County Convention Center |
| West Building (existing building) Hall B |
| 9800 International Drive |
| Orlando, FL 32819 |
Presentation Room: 208B
Francorp is the world leader in franchise development and franchise consulting.
Filed under: Business, Franchising | Tags: don boroian, Francorp, francorp clients, how to franchise
This past weekend, the California Restaurant Association asked Francorp to present to it’s members in San Diego on franchising a business and how to buy a franchise.
Tom DuFore attended the show over the weekend and presented on the topics.
Western Food Expo
www.westernfoodexpo.com
Sunday, 8/30/09
12:30 – 1:30
Expanding Your Company Today Through Franchising
Tom DuFore, Executive Vice President
Francorp
www.francorp.com
This session will highlight multiple ways companies look at to grow and how the present market conditions are affecting each. Growth strategies include: venture capital, licensing, franchising, debt, internally generated capital, and business opportunities. If you are serious about growing your company, this session is a must.
Francorp is regarded as the world leader in franchise consulting and franchise development. Don Boroian founded the firm in 1976 and continues to run and operate the international consulting firm out of Chicago, IL. Francorp has 22 offices around the globe and is the industry leader in start up franchise organizations.
Filed under: Business, Pets | Tags: Francorp, francorp client, Zoom Room Dog Agility Centers, zoomroom
The Zoom Room Launches the Nation’s First Dog Agility Franchise Opportunity
The Zoom Room launches the only brick-and-mortar dog training franchise in America, and the only dog agility franchise opportunity in the world.
Dog agility is the fastest-growing dog sport in the U.S., and its popularity stands to grow thanks to this new pet franchise. Conceived as a franchise from its inception, the Zoom Room was created to be the ideal dog business by Jaime Van Wye, the nation’s leading pet business consultant. The Zoom Room can be operated by a single, passionate proprietor, someone who combines a love for dogs with savvy business sense. The Zoom Room is not a drop-off training facility; this sets us apart from competitors. We train owners to train their dogs, and to more deeply understand, communicate and bond with their pets, a well-trained dog is an even happier dog – not to mention one with much happier owners. In our experience, placing an emphasis on agility training is an extremely effective means to reach this goal.
Los Angeles, CA (PRWEB) September 2, 2009 – The Zoom Room, recently featured on Animal Planet, is now offering the only brick-and-mortar dog training franchise in America, as well as the only dog agility franchise opportunity in the world. Dog agility is the fastest-growing dog sport in the U.S., according to the American Kennel Club. It was just a matter of time before someone figured out a way to develop this popular pastime into a full-blown pet business. A matter of time and the right person. That person turns out to be Los Angeles native Jaime Van Wye, who as founder and owner of the Zoom Room Dog Agility Training Center and Canine Social Club, this week announced their nationwide dog franchise opportunity. Dog Agility at the Zoom Room Dog Agility at the Zoom Room The Zoom Room, conceived as a franchise from its inception, was created to be the ideal dog business by Van Wye, the nation’s leading pet business consultant and the Dog Daycare Chair of the Pet Care Services Association. An unrivaled expert in helping entrepreneurs start a dog business, Van Wye designed the Zoom Room as a streamlined, fun-filled business that incorporates everything great about working with dogs. In 2001, Van Wye opened Rover Kennels, which soon became the go-to boarding facility in L.A., frequented by the dogs of celebrities like Tom Cruise, Kelly Clarkson, and Tyra Banks. Van Wye grew the business from two employees to 25 in under three years. The business became a tremendous success, grossing over $750,000 in the first year alone. But in addition to Rover’s success, it was also “a phenomenal learning experience,” says Van Wye, who quickly learned the pitfalls of pet services: demanding dog owners, unreliable employees, and enormous liability issues, not to mention an often prohibitive start-up cost. In 2007 Van Wye sold Rover to develop the Zoom Room, a dog franchise that eliminates all aspects of boarding, thus removing liability issues. By subtracting the need for employees, a Zoom Room is run “by a single, passionate proprietor, someone who combines a love for dogs with savvy business sense.” “The Zoom Room,” says Van Wye is “not a drop-off training facility; this sets us apart from competitors. We train owners to train their dogs, and to more deeply understand, communicate and bond with their pets.” A tired dog is a happy dog, and Van Wye is committed to her belief that “a well-trained dog is an even happier dog – not to mention one with much happier owners. In our experience, placing an emphasis on agility training is an extremely effective means to reach this goal.” Dog agility, practiced recreationally, is the perfect bonding experience for an owner and dog. The key to dog agility is teamwork and communication – core components of a great relationship with one’s dog. Integral to the Zoom Room’s brand identity, agility training appeals to active lifestyle dog owners. Although they offer dog training classes like puppy training, dog obedience, tricks training, therapy dog training and even Pup-Lates™ the gym-like atmosphere dominates. Even their sporty retail section furthers the impression of an upscale human fitness club. As a Canine Social Club featuring a Hound Lounge and Doggy Disco™, the Zoom Room can host a dog birthday party, Bark Mitzvah, or local dog club in their indoor dog park. As a dog franchise, the Zoom Room is a true pioneer. Not only is it the first dog agility franchise; it is the only brick-and-mortar dog training franchise opportunity in the U.S. Absolutely no prior dog training experience is required.
Please visit the Zoom Room Dog Agility Training Center for more information on the availabiliy of their pet franchise, www.zoomroomonline.com or call 877-ZOOM-ROOM.
About the Zoom Room: The Zoom Room Dog Agility Training Center was established in 2007 by Jaime Van Wye, a graduate of U.C. Berkeley with a degree in philosophy, who has trained dogs in search and rescue, bomb and drug detection, criminal apprehension and tracking. She is a Certified Master Dog Trainer and a Professional Level Member of the International Association of Canine Professionals. Van Wye speaks regularly for the Pet Care Services Association, of which she serves as the National Dog Daycare Chair. She is the author of the satirical self-help book, How to Have an Ill-Behaved Dog (Knock Knock), as well as a regular columnist for Pet Care Services Magazine and Dog’s Life Magazine. Contact: Mark Van Wye Zoom Room Dog Agility Training Center 310-382-4148
Filed under: Business, Franchising | Tags: don boroian, francorp clients, francorp consulting, francorp international, how to franchise
Mumtaz Mahal Restaurant teams-up with Francorp to develop its full franchise development program
Press Release
21 June 2009
Mumtaz Mahal Restaurant has signed an agreement with the American based company Francorp through its Middle East regional office in Dubai. According to the agreement, Francorp will design and develop the full franchise program development for Mumtaz Mahal Restaurant, who plans to expand regionally through franchising.
Through this ambitious program, Mumtaz Mahal Restaurant plans to develop and prepare itself for regional expansion and open new branches to compete with multinational companies specialized in the authentic Indian fine dining cuisine. This step is taken after Mumtaz Mahal Restaurant’s successful 25-years experience in the local Omani market, where it has secured a considerable market share, acquired customer satisfaction for its quality products and services. The company is known in Muscat by offering high-quality food products with an unforgettable customer experience.
The agreement was signed between Rishi Khimji, Managing Director, Ajit Khimji GroupAjit Khimji Group, and Imad Charafeddine, Managing Partner at Francorp UAE – Middle East.
“Started in 1984, Mumtaz Mahal is an Indian specialty and fine dining restaurant which caters to all palate types – Indian, Western and local. Mumtaz Mahal is the landmark of Muscat and the best North Indian specialty restaurant around.
Truly Indian, the guests are entertained with live Indian band in the evenings. Mumtaz Mahal menu offers popular vegetarian and non vegetarian Mughlai dishes with consistent innovation in preparation of its dishes. The meals consist of starters, main courses and sweet dishes. The main restaurant is situated on a hilltop and offers a magnificent view of the cityscape and the sea. The interior of the restaurant has arches and motifs, typical of the Mughal era with a generous use of wood (Burma Teak) in the pillars, ceiling and arches. The floor is thickly carpeted and the central area of the restaurant has designated space for live music performances – vocal and instrumental”.
“We, at Francorp, are very delighted to see franchises expand in the region,” commented Imad Charafeddine. “Franchising is becoming a necessity for many local businesses aiming at achieving more business successes. It is observed that the awareness of the importance of franchising is increasing day by day. Successful local businesses started to realize its great benefits and the positive impact it has on their business development. Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerate their expansion plans without their direct investment in developing new branches, especially from emerging markets such as the Middle East.”
“We are also pleased to add Mumtaz Mahal Restaurant to our successful client list and to offer them our franchise consultancy for their expansion program. This is due to their remarkable success as industry leaders in Muscat – Oman market, and now it is the opportunity to duplicate and clown their local success and know how to others. It is our commitment now to use our long experience to offer a comprehensive full franchising development program to Mumtaz Mahal Restaurant,” added Imad A. Charafeddine.
“We have teamed-up with the US-based Francorp, the leader in franchise development and consultation, because of their vast experience that goes back to 33 years and their track record in the development programs along with their experience in this region,” concluded Rishi Khimji of Ajit Khimji GroupAjit Khimji Group.
Francorp opened their office in Dubai and started their regional operation by offering professional commercial services throughout the Middle East. With their extensive experience, outstanding achievements and high quality services, Francorp became one of the largest leading international companies in franchise development and consultancy.
-Ends-
FOR MORE INFORMATION CONTACT:
Mr. Imad A. Charafeddine
Off: +9714 3297675
Email: Info@francorp.ae
imad@francorp.ae
Web: www.francorp.ae
Filed under: Business, Franchising | Tags: don boroian, Francorp, francorp client, francorp consulting, francorp seminar
Francorp offers franchise seminars for business owners to learn more and evaluate whether franchising is a good expansion vehicle for their particular company and business model. The Francorp seminar covers some of the following topics regarding franchise exansion:
Topics include:
* A review of the Federal and State laws that govern franchising
* The different types of franchise strategies available for expansion and choosing
the right one for your business
* Comparing the costs of relative growth strategies
* Various types of revenue streams created through franchising
* Estimated costs of franchising a business
* Calculating the returns on franchise development and support costs
* Criteria for determining whether your business is franchisable
* The differences between Franchising and Licensing and the common mistakes
companies make
* Organizational demands of franchising
* Choosing the right people for your franchise
* Marketing and Selling franchises
Here are some responses from business owners as to their thoughts and what the Francorp seminar experience was like:
“Francorp’s Franchise Your Business Seminar was the highlight of our two-years business existence. The speaker had a solid business’ perspective and grasp of business perpetual need to grow one way or the other. Case studies, eye opening statistics, and Wall Street lingo added color. He did a great job in articulating the relatively unknown fact that business legal documents, business models, operational systems, and product branding are far more important than the end-user product. The talk was concise and void of the typical motivational speaker’s childish theatrics.”
ONEXUM
Perry Korse
“Francorp’s Seminar was very informative and gave me lots to think about. The documentation provided proved to be very helpful. Thanks to Francorp for being so diligent in following up and letting me know about the seminar.”
Chris Chen
I really appreciate being invited to the Francorp seminar and was very impressed with your presentation and the amount of information you were able to cover in a short period of time. For your information from a feedback standpoint, I wanted to relay that I was very impressed that you truly gave such relevant, usable information on franchising potential and the process involved that we could take away and truly learn from versus just being a glorified sales pitch for Francorp. I think bringing this value upfront to potential customers is how you have probably been successful in your business. I will look forward to keeping in touch with you and the potential for us to work further on our business. Thank you again for the excellent information and look forward to reviewing your website further and seeing where our potential goes.
Best Regards,
Tara
I just wanted to let you know how much I enjoyed the recent Franchise Seminar with Francorp. He really has a lot of humanity, humor and business wisdom to share. He did let me know that my business is not ideal for franchising, it’s good to know as much as I can about franchising. Additionally, I have the info that I can pass on to others.
Lon
That was a fantastic presentation. You really know your product. And your company certainly seems to be the obvious first choice when franchising. I see the value in partnering with Francorp.
Thanks,
Nathan
For more information on Francorp and how to attend a Francorp seminar visit the Francorp site, Francorp.com.
Filed under: Business, Franchising | Tags: don boroian, Francorp, francorp clients, francorp consulting
Should I Franchise?
Whether you have a totally new concept or an established business in need of faster growth that is lacking the capital, time and people to expand the question is, “Should I franchise?”
Today more Businesses and greater variety of businesses are implementing franchising to distribute their products and services. Virtually any business can be expanded through franchising. Franchising a business is often the only viable source of capital available for expansion especially in today’s tight credit markets. In most instances, the cost of franchising is often a smaller investment that the cost of establishing just one new location.
After paying the initial cost of developing your franchise program, the remaining cost of expansion along with most of the business risk is assumed by the franchisees. Because the franchisee pays an upfront franchisee fee the franchisor is often able to recoup the total cost of franchise program development rather quickly while establishing a monthly revenue stream from royalties paid by the franchisees.
Franchising can provide the capital for rapid growth when your business doesn’t have the capital, the people, or even the time to establish a company owned growth program. Franchising solves the problems of slow growth, the problems of finding outside capital and the problems of finding the right employees associated with company owned units. Franchising a business is the solution for the problems of money, time and people.
Money
Franchising transfers almost the entire cost of expansion to the franchisees. Franchisees build the building or pay the rent, buy the inventory, pay the employees, do the marketing and provide the working capital until sales make the business profitable. In reality, the growth of a franchise system is limited only by the number of people willing to buy the franchise and the number of locations that can be sold.
Time
If you’re anxious to move quickly before the competition catches on with a hot new concept franchising provides solution. Franchising is the one growth system that allows businesses to expand exponentially. A franchise can grow rapidly simply by selling individual units. Some franchises can grow even faster by selling multiple units or territories to sub franchises. Either way, it is almost always faster to open franchises than company-owned units.
People
Franchisees make excellent employees and managers. They have a vested interested in making the business successful. They own it. A franchisor not only gets a dedicated manager they are relieved from the daily problems associated with hiring, firing and managing employees.
In summary, if you are looking to expand your business and lack capital, time or people, franchising is a viable solution to all three problems. If this scenario applies to you and your business the answer to the question, “Should I franchise?” is definitely yes.
Filed under: Franchising | Tags: christopher james conner, don boroian, employment, franchise consulting, Francorp, francorp client, francorp consulting
Unlike the exciting cliff hanger football game that is a Mecca for mass-marketers,
franchised businesses again dominated in advertising buys in 2009. During
Super Bowl XLIII, companies engaged in franchising outspent all other
combined enterprises by an estimated $14 million dollars.
These numbers are even more dramatic when 23 NBC network promotional spots
and 7.5 NFL spots are added to the mix. Both NBC and the NFL have
franchised affiliates, and if the value of these 30+ ads are factored in the
amount balloons to more than $100 million. In all, 64% (81.5 ads) of some
128 ads that aired during the 4 hour game broadcast came from businesses
engaged in franchising.
According to American Association of Franchisees and Dealers (AAFD) Chairman
Robert Purvin, who launched the organization?s Advertising Super Bowl survey
22 years ago, ?Super Bowl advertising continues to demonstrate the power of
franchising. How else can small business owners afford to share their
messages with almost 100 million households at one time??
Financial markets have been paying close attention to the willingness of
advertisers to embrace the high ticket cost of advertising on network
television?s grandest stage, with many concerned the Super Bowl advertising
would be yet one more victim of an economic meltdown. If anything,
franchisors have seemed to ratchet up marketing efforts to fight back
against slowing sales.
NBC reportedly charged a record average price of almost $3 million per
30-second spot ($100,000 per second). The higher cost didn’t seem to impact
advertiser demand as NBC reported it sold out the available 69 national
network spots. (Each local network affiliate franchise sold about 30 local
spots). The total number of spots played during the game earned NBC an
estimated $270 million dollars.
Yet for a single 30 second spot of $1.5 million, the advertising cost for a
ubiquitous franchise such as McDonald’s (who aired two ads this year) breaks
down to under $100 per store when divided among the approximate 15,000 US
restaurants in the chain. ?The collective marketing power among franchised
businesses is formidable,? adds Purvin.
Among companies that market through franchising, those companies that
manufacture products that are distributed through independent dealer
networks (called ?product franchisors? in the trade) easily dominated the ad
buys. A robust 37 ads were placed by companies who sell cars, beverages,
cosmetics and insurance through independent networks.
Business format franchisors — those businesses that consumers traditionally
associate with franchising ? accounted for 21 commercials (double the number
from 2008), including spots from McDonald’s, Taco Bell, Cars.com, and
regional entries (on the West Coast where the survey was conducted) from
Jack-in-the Box. The business format segment was even more active in the
pre and post-game markets.
Budweiser again led all advertisers with 4 minutes of air time (about 8
spots), earning it exclusive rights to broadcast during the game and
shutting out competitors Miller Brewing and Coors (both of which advertised
in the pre-game).
After Anheuser-Busch, only six advertisers ran more than one or two
commercial spots. Pepsi was second to Budweiser, buying several minutes of
ad time among its franchised soft drink brands and its non-franchised
Frito-Lay brands (primarily Doritos). Hyundai ran several spots during the
game as well during the Pre-game show. Honda and Toyota each ran multiple
spots for various brands.
American car manufacturers were missing from the prime time telecast. For
the first time in years, cooperative networks such as the California Cheese
Association, Ace Hardware and the Almond Growers Association all stayed
away.
Between 2:00 p.m. and 10:00 p.m. Eastern time, consumers were ?treated? to
almost 2 hours and fifteen minutes of thirty-second ads (approximately 270),
64% of which were placed by companies engaged in franchising. This was
about the same ratio as 2007 and 2008.
Entertainment related ads, primarily motion picture promos, led the
non-franchised segment with 16 spots. Manufacturers slid to second place
with 13 ads, including electronics, food producers and pharmaceuticals.
Retailers fell off dramatically, with one ad each from Best Buy and Kay
Jewelers, as compared to 9 spots placed in 2008. On the flip side, on-line
retailers showed a dramatic increase, with multiple spots run by
Monster.com, GoDaddy.com and E-Trade, among several others.
During the game approximately 67 different companies advertised. In
addition there were two public service announcements.
This year?s crop of ads were less striking than past years, with no
candidate seemingly destined for the Super Bowl Ad Hall of Fame, although
E-Trade?s infant stock trader was quite clever. Three other memorable ads
were delivered by Budweiser (with a Clydesdale pursuing love and the
American Dream) and an office mate being thrown out of a third story
building for suggesting that his company save money by no longer providing
free Bud Light. Coca-Cola offered a clever ?reincarnation? of the famous
Mean Joe Green encounter with a young fan, with All Pro defensive back, Troy
Polamalu, tackling a Coca-Cola executive to avenge his young fan.
About the AAFD
The American Association of Franchisees and Dealers is the oldest and
largest direct member non-profit trade association representing the
interests of franchisees and independent dealer networks throughout the
United States. The AAFD was formed in 1992 with a mission to define and
promote collaborative franchise cultures that the AAFD describes as Total
Quality Franchising. Stressing market solutions and franchisee empowerment
through independent franchisee associations, the AAFD has grown to represent
more than 50,000 franchised businesses nationwide, with members in all 50
states.
The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark
Chapters, and emphasis on marketplace solutions led to the Association’s
recognition as a growing force in franchising. The AAFD?s Branded Partner
programs add a new dimension to the value of AAFD membership. The AAFD
provides a broad range of member services designed to help franchisees build
market power, create legislative support of interest to franchisees, provide
legal and financial support, and provide a wide range of general member
benefits.
For more information about the conference or the AAFD, please call toll free
? 610-209-3775 or visit www.AAFD.org.
Filed under: Franchising | Tags: angel investors, christopher conner, don boroian, employment, franchise a business, franchise consultant, franchise my business, Francorp, francorp capital
How to Franchise a Sales Organization.
Franchising is a unique entity. It is regarded as an industry, but is defined as a method of distribution. Most of franchising is associated with food oriented businesses, you know, the ones that line every street corner and you probably bought lunch from the other day. But franchising as permeated all industries today, we now see franchise companies in all industries that are successfully duplicating themselves across the country and around the world. Franchising is a dynamic, aggressive way to grow a business, there is no question about that. But what is the process? How do you franchise a business that typically is not associated with franchising?
In this article I will discuss How to Franchise a Sales organization and the process involved. Francorp is the world’s largest and most experienced franchise development and consulting firm. The company has franchised over 2,000 different businesses in it’s 33 year history. So needless to say I hear from plenty of business owners, many of which have products or services that they wish to sell more of to a larger customer base. Franchising can be a way to do this effectively and control the quality and effectiveness of the sales team. When discussing How to Franchise a Sales Team it is important to understand that franchising is a controlled mode of growth. The franchisor can control the quality, consistency and overall brand image of the company if a franchise system is managed correctly.
So, How to Franchise a Sales Team begins with setting the system. As a sales oriented franchisor your most valued asset is the sales system. The process you use to sell the product or service. That needs to be clearly defined, documented and tested. Once that system is in place, the marketing process makes sense, scripts have been put together, sales call procedures have been mapped, technology has been identified and all of the above is on paper and ready to go, then the franchise is ready. A Franchise system is only as strong as the system that is replicated through it. So if you’ve ever heard of the saying, “Garbage in, Garbage out, or GIGO”, that would apply here when considering How to Franchise a sales territory.
An interesting misconception about franchising is that the success depends on the quality of the product or service more than the surrounding business model. In fact, most franchise systems don’t have overly astounding products to offer, but the good ones always have great business models and ways of doing business. The product obviously should be a good one, but what will make a Sales Oriented franchise successful is the process to market the offer and close the deal.
The key for How to Franchise a sales business to think about how to replicate the sale, the pitch, the marketing, the lead generation all the way to the payment. That is where the secret lies. Many great sales organizations have been built through franchise systems, it is worth investigating if you are looking to sell something across larger territories or areas.
Filed under: Uncategorized | Tags: christopher conner, don boroian, franchise consultants, franchising a business, Francorp, francorp consulting, how to franchise
Francorp International Consulting firm to present on franchising and how to franchise at the New York International Foodservice Show. Francorp works closely with the New York Foodservice show to educate and assist restaurant owners and business owners in the evaluation of franchising as an expansion option.
Several Francorp clients and former clients will also be taking part in the show including Uno Chicago Grill, Buffalo Wild Wings and McDonald’s . Francorp Executive Vice President Thomas DuFore will be handling the workshops and presentations during the week in New York.
Francorp is headquartered in Chicago, IL but operates out of 22 offices globally and does work for franchise companies in over 40 countries around the world.
Below are the details and featured events during the show. For more information on Francorp and Francorp’s development work visit the corporate site, www.francorp.com.
Intl. Foodservice Show of NY opens today
01 Mar 2009
The International Restaurant & Foodservice Show of New York starts today at the Jacob K. Javits Convention Center in New York City. The show runs March 1-3 and features National Restaurant Association chairman Michael Kaufman as the keynote speaker. Kaufman’s address, America’s Restaurants – Serving our Nation, will be held at 1 p.m.
Educational sessions for the day include:
“Menu Targeting Trends: See what Generation Y and the Millenials are Eating Before they Hit Your Market,” presented by Rob Harison, a chef with Princeton University Dining Services – 11:30 a.m. – 12:30 p.m.
“Fast Casual – Changing the Way America Eats,” a panel discussion hosted by Linda Duke, CEO of Duke Marketing. Panelists include Paul Barron, publisher of Fast Casual magazine; Ed Frechette, senior vice president of Au Bon Pain; Louis Basille, CEO of Wildflower Bread Company; and James Strobino, SVP, new concept development, Uno Chicago Grill – 2:30 p.m. – 4 p.m.
“6 Reasons Why You Should Franchise Your Restaurant,” presented by Tom Dufore, executive vice president, Francorp – 3:30 p.m. – 4:30 p.m.
Co-located with this year’s event is the New York Pizza Showcase. The showcase features performances by the U.S. Pizza Team and the Hall of Fame Award presentation. Dom DeMarco of Di Fara’s Pizza and chef Santo Bruno of Marsal & Sons are recipients of this year’s awards.
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