Francorp Weblog


Francorp Upcoming Events

Francorp Upcoming Events

Francorp is the world leader in franchise development and franchise launches. As part of that, the ongoing responsibility for the firm is to provide information and up to date facts on the current franchise market and most recent happenings in the field of franchising.

Francorp has a podcast site for Francorp clients that can be accessed any time with continuously updated information and discussions on the franchise industry. www.francorppodcast.com

With the most recent technology improvements in place this site will allow constant access to many informative video and audio recordings on franchising from Francorp’s Chairman, Don Boroian and other Francorp professionals. There you can also access Don Boroian’s extensive discussion on franchising in today’s economy and what strategies have worked best in the franchise field.

If you are planning on attending the International Franchise Expo in Los Angeles October 2-4, please come visit us at the Francorp Booth

Show Dates & Hours

Friday, October 2, 2009 11:00 am to 7:00 pm

Saturday, October 3, 2009 10:00 am to 5:00 pm

Sunday, October 4 , 2009 11:00 am to 4:00 pm

Location: Los Angeles Convention Center South Hall H & J 1201

South Figueroa Street Los Angeles, CA 90015

PH: 213-741-1151 Fax: 213-765-4266 Booth # 821

Francorp will have a number of staff members there at the booth to discuss franchising and hold consultations. Several members of the Francorp team who are based throughout California will also be at the show. Francorp also has an office based in Mexico City that has been established for nearly 20 years run and operated by Mr. Ramon Vinay. Mr. Vinay brings almost 35 years of franchise experience around the globe to Francorp and will be available for business owners to discuss franchise strategies and implementation in Spanish. If you would like to arrange for a meeting with any members of the Francorp team please call 708-481-2900. Please call us for a free registration to the show before October 1, 2009.

Francorp will be conducting Franchise Marketing Training with former Francorp Client, Todd Sullivan at the Francorp world headquarters. Francorp Marketing Training is focused on lead generation, developing a franchise brand and efficient marketing strategies for a franchise company.

October 20th & 21st

Francorp, Inc

20200 Governors Drive

Olympia Fields, IL 60461

Francorp – Franchise India Client Meetings

October 12-14th, 2009

Francorp will be inviting select franchisors to the Francorp corporate headquarters for meetings and discussions with Francorp India to break down strategies and implementation for entering the Indian Market. Francorp India will have several Francorp team members in attendance including the Francorp India CEO Gaurav Marya.

Francorp, Inc

20200 Governors Drive

Olympia Fields, IL 60461

Franchise Management Training Module This training module is run by Mr. John Dukach, Vice President of Strategic Planning with Francorp. He discusses current management strategies for new franchise companies, system management, franchise relationship building and other processes to effectively run and manage a franchise company. Mr. Dukach brings over 30 years of franchise management to Francorp.

October 21st & 22nd, 2009

Francorp, Inc.

20200 Governors Drive

Olympia Fields, IL 60461

Franchise Expo South January 15 – 17, 2010

Francorp will be Exhibiting at the Exposition

Miami Beach Convention Center, Hall C

1901 Convention Center Drive Miami Beach, FL 33139

Show Dates & Hours Friday, January 15, 2010 11:00 am to 6:00pm

Saturday, January 16, 2010 11:00 am to 6:00 pm

Sunday, January 17, 2010 11:00 am to 5:00 pm

For constant updates on Francorp, Francorp clients and global updates on the franchise industry, follow Francorp on Twitter, www.twitter.com/Francorp



Francorp to Present at the Florida Restaurant Show on Franchising A Business
September 2, 2009, 12:10 pm
Filed under: Business, Franchising | Tags: , , ,
The Florida Restaurant Association has asked Francorp to present on franchising to its members in September at the annual Florida Restaurant Show.
Show Dates Show Hours
Friday,
September 11, 2009
11:00 am
- 5:00 pm
Saturday,
September 12, 2009
11:00 am
- 5:00 pm
Sunday,
September 13, 2009
11:00 am
- 4:00 pm

Location

Orange County Convention Center
West Building (existing building) Hall B
9800 International Drive
Orlando, FL 32819

Presentation Room: 208B

Francorp is the world leader in franchise development and franchise consulting.

www.francorp.com



Francorp Presents at the Western Food Service Expo on How to Franchise
September 2, 2009, 11:58 am
Filed under: Business, Franchising | Tags: , , ,

This past weekend, the California Restaurant Association asked Francorp to present to it’s members in San Diego on franchising a business and how to buy a franchise.
Tom DuFore attended the show over the weekend and presented on the topics.

Western Food Expo
www.westernfoodexpo.com
Sunday, 8/30/09
12:30 – 1:30
Expanding Your Company Today Through Franchising
Tom DuFore, Executive Vice President
Francorp
www.francorp.com

This session will highlight multiple ways companies look at to grow and how the present market conditions are affecting each. Growth strategies include: venture capital, licensing, franchising, debt, internally generated capital, and business opportunities. If you are serious about growing your company, this session is a must.

Francorp is regarded as the world leader in franchise consulting and franchise development. Don Boroian founded the firm in 1976 and continues to run and operate the international consulting firm out of Chicago, IL. Francorp has 22 offices around the globe and is the industry leader in start up franchise organizations.

www.francorp.com



Mumtaz Mahal Restaurant teams-up with Francorp to develop its full franchise development program

Press Release

21 June 2009
Mumtaz Mahal Restaurant has signed an agreement with the American based company Francorp through its Middle East regional office in Dubai. According to the agreement, Francorp will design and develop the full franchise program development for Mumtaz Mahal Restaurant, who plans to expand regionally through franchising.

Through this ambitious program, Mumtaz Mahal Restaurant plans to develop and prepare itself for regional expansion and open new branches to compete with multinational companies specialized in the authentic Indian fine dining cuisine. This step is taken after Mumtaz Mahal Restaurant’s successful 25-years experience in the local Omani market, where it has secured a considerable market share, acquired customer satisfaction for its quality products and services. The company is known in Muscat by offering high-quality food products with an unforgettable customer experience.

The agreement was signed between Rishi Khimji, Managing Director, Ajit Khimji GroupAjit Khimji Group, and Imad Charafeddine, Managing Partner at Francorp UAE – Middle East.

“Started in 1984, Mumtaz Mahal is an Indian specialty and fine dining restaurant which caters to all palate types – Indian, Western and local. Mumtaz Mahal is the landmark of Muscat and the best North Indian specialty restaurant around.

Truly Indian, the guests are entertained with live Indian band in the evenings. Mumtaz Mahal menu offers popular vegetarian and non vegetarian Mughlai dishes with consistent innovation in preparation of its dishes. The meals consist of starters, main courses and sweet dishes. The main restaurant is situated on a hilltop and offers a magnificent view of the cityscape and the sea. The interior of the restaurant has arches and motifs, typical of the Mughal era with a generous use of wood (Burma Teak) in the pillars, ceiling and arches. The floor is thickly carpeted and the central area of the restaurant has designated space for live music performances – vocal and instrumental”.

“We, at Francorp, are very delighted to see franchises expand in the region,” commented Imad Charafeddine. “Franchising is becoming a necessity for many local businesses aiming at achieving more business successes. It is observed that the awareness of the importance of franchising is increasing day by day. Successful local businesses started to realize its great benefits and the positive impact it has on their business development. Franchising is one of the most effective options which takes ambitious companies to new destinations and accelerate their expansion plans without their direct investment in developing new branches, especially from emerging markets such as the Middle East.”

“We are also pleased to add Mumtaz Mahal Restaurant to our successful client list and to offer them our franchise consultancy for their expansion program. This is due to their remarkable success as industry leaders in Muscat – Oman market, and now it is the opportunity to duplicate and clown their local success and know how to others. It is our commitment now to use our long experience to offer a comprehensive full franchising development program to Mumtaz Mahal Restaurant,” added Imad A. Charafeddine.

“We have teamed-up with the US-based Francorp, the leader in franchise development and consultation, because of their vast experience that goes back to 33 years and their track record in the development programs along with their experience in this region,” concluded Rishi Khimji of Ajit Khimji GroupAjit Khimji Group.

Francorp opened their office in Dubai and started their regional operation by offering professional commercial services throughout the Middle East. With their extensive experience, outstanding achievements and high quality services, Francorp became one of the largest leading international companies in franchise development and consultancy.

-Ends-

FOR MORE INFORMATION CONTACT:
Mr. Imad A. Charafeddine
Off: +9714 3297675
Email: Info@francorp.ae
imad@francorp.ae
Web: www.francorp.ae



Francorp Seminars – Franchise Information

Francorp offers franchise seminars for business owners to learn more and evaluate whether franchising is a good expansion vehicle for their particular company and business model. The Francorp seminar covers some of the following topics regarding franchise exansion:

Topics include:

* A review of the Federal and State laws that govern franchising
* The different types of franchise strategies available for expansion and choosing
the right one for your business
* Comparing the costs of relative growth strategies
* Various types of revenue streams created through franchising
* Estimated costs of franchising a business
* Calculating the returns on franchise development and support costs
* Criteria for determining whether your business is franchisable
* The differences between Franchising and Licensing and the common mistakes
companies make
* Organizational demands of franchising
* Choosing the right people for your franchise
* Marketing and Selling franchises

Here are some responses from business owners as to their thoughts and what the Francorp seminar experience was like:

“Francorp’s Franchise Your Business Seminar was the highlight of our two-years business existence. The speaker had a solid business’ perspective and grasp of business perpetual need to grow one way or the other. Case studies, eye opening statistics, and Wall Street lingo added color. He did a great job in articulating the relatively unknown fact that business legal documents, business models, operational systems, and product branding are far more important than the end-user product. The talk was concise and void of the typical motivational speaker’s childish theatrics.”

ONEXUM
Perry Korse

“Francorp’s Seminar was very informative and gave me lots to think about. The documentation provided proved to be very helpful. Thanks to Francorp for being so diligent in following up and letting me know about the seminar.”

Chris Chen

I really appreciate being invited to the Francorp seminar and was very impressed with your presentation and the amount of information you were able to cover in a short period of time. For your information from a feedback standpoint, I wanted to relay that I was very impressed that you truly gave such relevant, usable information on franchising potential and the process involved that we could take away and truly learn from versus just being a glorified sales pitch for Francorp. I think bringing this value upfront to potential customers is how you have probably been successful in your business. I will look forward to keeping in touch with you and the potential for us to work further on our business. Thank you again for the excellent information and look forward to reviewing your website further and seeing where our potential goes.

Best Regards,
Tara

I just wanted to let you know how much I enjoyed the recent Franchise Seminar with Francorp. He really has a lot of humanity, humor and business wisdom to share. He did let me know that my business is not ideal for franchising, it’s good to know as much as I can about franchising. Additionally, I have the info that I can pass on to others.

Lon

That was a fantastic presentation. You really know your product. And your company certainly seems to be the obvious first choice when franchising. I see the value in partnering with Francorp.

Thanks,
Nathan

For more information on Francorp and how to attend a Francorp seminar visit the Francorp site, Francorp.com.



Francorp, Should I Franchise?
June 24, 2009, 2:13 pm
Filed under: Business, Franchising | Tags: , , ,

Should I Franchise?
Whether you have a totally new concept or an established business in need of faster growth that is lacking the capital, time and people to expand the question is, “Should I franchise?”
Today more Businesses and greater variety of businesses are implementing franchising to distribute their products and services. Virtually any business can be expanded through franchising. Franchising a business is often the only viable source of capital available for expansion especially in today’s tight credit markets. In most instances, the cost of franchising is often a smaller investment that the cost of establishing just one new location.

After paying the initial cost of developing your franchise program, the remaining cost of expansion along with most of the business risk is assumed by the franchisees. Because the franchisee pays an upfront franchisee fee the franchisor is often able to recoup the total cost of franchise program development rather quickly while establishing a monthly revenue stream from royalties paid by the franchisees.

Franchising can provide the capital for rapid growth when your business doesn’t have the capital, the people, or even the time to establish a company owned growth program. Franchising solves the problems of slow growth, the problems of finding outside capital and the problems of finding the right employees associated with company owned units. Franchising a business is the solution for the problems of money, time and people.

Money

Franchising transfers almost the entire cost of expansion to the franchisees. Franchisees build the building or pay the rent, buy the inventory, pay the employees, do the marketing and provide the working capital until sales make the business profitable. In reality, the growth of a franchise system is limited only by the number of people willing to buy the franchise and the number of locations that can be sold.

Time

If you’re anxious to move quickly before the competition catches on with a hot new concept franchising provides solution. Franchising is the one growth system that allows businesses to expand exponentially. A franchise can grow rapidly simply by selling individual units. Some franchises can grow even faster by selling multiple units or territories to sub franchises. Either way, it is almost always faster to open franchises than company-owned units.

People
Franchisees make excellent employees and managers. They have a vested interested in making the business successful. They own it. A franchisor not only gets a dedicated manager they are relieved from the daily problems associated with hiring, firing and managing employees.

In summary, if you are looking to expand your business and lack capital, time or people, franchising is a viable solution to all three problems. If this scenario applies to you and your business the answer to the question, “Should I franchise?” is definitely yes.



Strength of Franchising

Unlike the exciting cliff hanger football game that is a Mecca for mass-marketers,
franchised businesses again dominated in advertising buys in 2009. During
Super Bowl XLIII, companies engaged in franchising outspent all other
combined enterprises by an estimated $14 million dollars.

These numbers are even more dramatic when 23 NBC network promotional spots
and 7.5 NFL spots are added to the mix. Both NBC and the NFL have
franchised affiliates, and if the value of these 30+ ads are factored in the
amount balloons to more than $100 million. In all, 64% (81.5 ads) of some
128 ads that aired during the 4 hour game broadcast came from businesses
engaged in franchising.

According to American Association of Franchisees and Dealers (AAFD) Chairman
Robert Purvin, who launched the organization?s Advertising Super Bowl survey
22 years ago, ?Super Bowl advertising continues to demonstrate the power of
franchising. How else can small business owners afford to share their
messages with almost 100 million households at one time??

Financial markets have been paying close attention to the willingness of
advertisers to embrace the high ticket cost of advertising on network
television?s grandest stage, with many concerned the Super Bowl advertising
would be yet one more victim of an economic meltdown. If anything,
franchisors have seemed to ratchet up marketing efforts to fight back
against slowing sales.

NBC reportedly charged a record average price of almost $3 million per
30-second spot ($100,000 per second). The higher cost didn’t seem to impact
advertiser demand as NBC reported it sold out the available 69 national
network spots. (Each local network affiliate franchise sold about 30 local
spots). The total number of spots played during the game earned NBC an
estimated $270 million dollars.

Yet for a single 30 second spot of $1.5 million, the advertising cost for a
ubiquitous franchise such as McDonald’s (who aired two ads this year) breaks
down to under $100 per store when divided among the approximate 15,000 US
restaurants in the chain. ?The collective marketing power among franchised
businesses is formidable,? adds Purvin.

Among companies that market through franchising, those companies that
manufacture products that are distributed through independent dealer
networks (called ?product franchisors? in the trade) easily dominated the ad
buys. A robust 37 ads were placed by companies who sell cars, beverages,
cosmetics and insurance through independent networks.

Business format franchisors — those businesses that consumers traditionally
associate with franchising ? accounted for 21 commercials (double the number
from 2008), including spots from McDonald’s, Taco Bell, Cars.com, and
regional entries (on the West Coast where the survey was conducted) from
Jack-in-the Box. The business format segment was even more active in the
pre and post-game markets.

Budweiser again led all advertisers with 4 minutes of air time (about 8
spots), earning it exclusive rights to broadcast during the game and
shutting out competitors Miller Brewing and Coors (both of which advertised
in the pre-game).

After Anheuser-Busch, only six advertisers ran more than one or two
commercial spots. Pepsi was second to Budweiser, buying several minutes of
ad time among its franchised soft drink brands and its non-franchised
Frito-Lay brands (primarily Doritos). Hyundai ran several spots during the
game as well during the Pre-game show. Honda and Toyota each ran multiple
spots for various brands.

American car manufacturers were missing from the prime time telecast. For
the first time in years, cooperative networks such as the California Cheese
Association, Ace Hardware and the Almond Growers Association all stayed
away.

Between 2:00 p.m. and 10:00 p.m. Eastern time, consumers were ?treated? to
almost 2 hours and fifteen minutes of thirty-second ads (approximately 270),
64% of which were placed by companies engaged in franchising. This was
about the same ratio as 2007 and 2008.

Entertainment related ads, primarily motion picture promos, led the
non-franchised segment with 16 spots. Manufacturers slid to second place
with 13 ads, including electronics, food producers and pharmaceuticals.
Retailers fell off dramatically, with one ad each from Best Buy and Kay
Jewelers, as compared to 9 spots placed in 2008. On the flip side, on-line
retailers showed a dramatic increase, with multiple spots run by
Monster.com, GoDaddy.com and E-Trade, among several others.

During the game approximately 67 different companies advertised. In
addition there were two public service announcements.

This year?s crop of ads were less striking than past years, with no
candidate seemingly destined for the Super Bowl Ad Hall of Fame, although
E-Trade?s infant stock trader was quite clever. Three other memorable ads
were delivered by Budweiser (with a Clydesdale pursuing love and the
American Dream) and an office mate being thrown out of a third story
building for suggesting that his company save money by no longer providing
free Bud Light. Coca-Cola offered a clever ?reincarnation? of the famous
Mean Joe Green encounter with a young fan, with All Pro defensive back, Troy
Polamalu, tackling a Coca-Cola executive to avenge his young fan.

About the AAFD

The American Association of Franchisees and Dealers is the oldest and
largest direct member non-profit trade association representing the
interests of franchisees and independent dealer networks throughout the
United States. The AAFD was formed in 1992 with a mission to define and
promote collaborative franchise cultures that the AAFD describes as Total
Quality Franchising. Stressing market solutions and franchisee empowerment
through independent franchisee associations, the AAFD has grown to represent
more than 50,000 franchised businesses nationwide, with members in all 50
states.

The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark
Chapters, and emphasis on marketplace solutions led to the Association’s
recognition as a growing force in franchising. The AAFD?s Branded Partner
programs add a new dimension to the value of AAFD membership. The AAFD
provides a broad range of member services designed to help franchisees build
market power, create legislative support of interest to franchisees, provide
legal and financial support, and provide a wide range of general member
benefits.

For more information about the conference or the AAFD, please call toll free
? 610-209-3775 or visit www.AAFD.org.



How To Franchise A Sales Organization

How to Franchise a Sales Organization.

Franchising is a unique entity.  It is regarded as an industry, but is defined as a method of distribution.  Most of franchising is associated with food oriented businesses, you know, the ones that line every street corner and you probably bought lunch from the other day.  But franchising as permeated all industries today, we now see franchise companies in all industries that are successfully duplicating themselves across the country and around the world.  Franchising is a dynamic, aggressive way to grow a business, there is no question about that.  But what is the process?  How do you franchise a business that typically is not associated with franchising?

In this article I will discuss How to Franchise a Sales organization and the process involved.  Francorp is the world’s largest and most experienced franchise development and consulting firm.  The company has franchised over 2,000 different businesses in it’s 33 year history.  So needless to say I hear from plenty of business owners, many of which have products or services that they wish to sell more of to a larger customer base.  Franchising can be a way to do this effectively and control the quality and effectiveness of the sales team.  When discussing How to Franchise a Sales Team it is important to understand that franchising is a controlled mode of growth.  The franchisor can control the quality, consistency and overall brand image of the company if a franchise system is managed correctly. 

So, How to Franchise a Sales Team begins with setting the system.  As a sales oriented franchisor your most valued asset is the sales system.  The process you use to sell the product or service.  That needs to be clearly defined, documented and tested.  Once that system is in place, the marketing process makes sense, scripts have been put together, sales call procedures have been mapped, technology has been identified and all of the above is on paper and ready to go, then the franchise is ready.  A Franchise system is only as strong as the system that is replicated through it.  So if you’ve ever heard of the saying, “Garbage in, Garbage out, or GIGO”, that would apply here when considering How to Franchise a sales territory. 

An interesting misconception about franchising is that the success depends on the quality of the product or service more than the surrounding business model.  In fact, most franchise systems don’t have overly astounding products to offer, but the good ones always have great business models and ways of doing business.  The product obviously should be a good one, but what will make a Sales Oriented franchise successful is the process to market the offer and close the deal. 

The key for How to Franchise a sales business to think about how to replicate the sale, the pitch, the marketing, the lead generation all the way to the payment.  That is where the secret lies.  Many great sales organizations have been built through franchise systems, it is worth investigating if you are looking to sell something across larger territories or areas.   



Francorp Phillipines
February 27, 2009, 2:55 am
Filed under: Franchising | Tags: , , , ,

Leading the World in Franchising

Francorp is the worldwide leader in franchise development and consulting. From our headquarters in Chicago, Francorp has grown to 22 offices with presence not only in the United States, but all over South America, Asia, the Middle East, and South Africa as well.

We have developed over 3,000 franchises and assisted more than 10,000 companies worldwide in their expansion, and have been named as one of the top 100 management consulting firms in North America by Consultation News. Our company is regularly quoted in business publications like The Wall Street Journal, New York Times, Fortune, Business Week and Forbes.

Francorp Philippines is part of the worldwide network of Francorp International. Organized in Manila in 1996, it is today’s premier and leading franchise developer in the country, with over 200 successful franchises developed or assisted at various stages of their growth. Francorp clients account for 25% of the established and reputable franchises in the Philippine market and reaches out to as many as 5,000 entrepreneurs nationwide annually. These clients, who value our company’s expertise and experience, make us the industry leader that we are today.

Vision

The promotion of franchising as a tool for business growth and economic development by multiplying enterprises and creating jobs.

Mission

·         To help Filipino entrepreneurs discover their franchise potential.

·         To assist Filipino businesses to rapidly expand their operations nationally and internationally, using the right franchise strategies and techniques.

·         To aid local franchisors in improving or revitalizing their existing franchise.



Francorp Client – Gloria Jeans

Gloria Jean’s hits Czech Republic

Thursday, 26 February 2009

The coffee business is said to be recession proof, and franchise Gloria Jean’s is attempting to prove just that by opening its first store in the Czech Republic.

 

The coffee shop franchise already operates in the United States, Slovakia, Germany and Hungary, and has over 915 stores worldwide with 36 major franchise partners. The company has appointed Asko Nabytek has its partner in the Czech Republic.

 

Executive chairman of Gloria Jean’s, Nabi Saleh, said: “With an already established coffee culture in the Czech Republic, we believe there is significant potential for the unique product offering of Gloria Jean’s Coffees.”

 

“Gloria Jean’s Coffees International already operates successful businesses in Romania, Hungary and Kazakhstan, and we believe this will be a valuable addition to our eastern European market.”




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