Francorp Weblog


Francorp to Present at the New York Restaurant Show on How to Franchise

Francorp International Consulting firm to present on franchising and how to franchise at the New York International Foodservice Show. Francorp works closely with the New York Foodservice show to educate and assist restaurant owners and business owners in the evaluation of franchising as an expansion option.

Several Francorp clients and former clients will also be taking part in the show including Uno Chicago Grill, Buffalo Wild Wings and McDonald’s . Francorp Executive Vice President Thomas DuFore will be handling the workshops and presentations during the week in New York.

Francorp is headquartered in Chicago, IL but operates out of 22 offices globally and does work for franchise companies in over 40 countries around the world.

Below are the details and featured events during the show. For more information on Francorp and Francorp’s development work visit the corporate site, http://www.francorp.com.

Intl. Foodservice Show of NY opens today
01 Mar 2009
The International Restaurant & Foodservice Show of New York starts today at the Jacob K. Javits Convention Center in New York City. The show runs March 1-3 and features National Restaurant Association chairman Michael Kaufman as the keynote speaker. Kaufman’s address, America’s Restaurants – Serving our Nation, will be held at 1 p.m.

Educational sessions for the day include:
“Menu Targeting Trends: See what Generation Y and the Millenials are Eating Before they Hit Your Market,” presented by Rob Harison, a chef with Princeton University Dining Services – 11:30 a.m. – 12:30 p.m.
“Fast Casual – Changing the Way America Eats,” a panel discussion hosted by Linda Duke, CEO of Duke Marketing. Panelists include Paul Barron, publisher of Fast Casual magazine; Ed Frechette, senior vice president of Au Bon Pain; Louis Basille, CEO of Wildflower Bread Company; and James Strobino, SVP, new concept development, Uno Chicago Grill – 2:30 p.m. – 4 p.m.
“6 Reasons Why You Should Franchise Your Restaurant,” presented by Tom Dufore, executive vice president, Francorp – 3:30 p.m. – 4:30 p.m.
Co-located with this year’s event is the New York Pizza Showcase. The showcase features performances by the U.S. Pizza Team and the Hall of Fame Award presentation. Dom DeMarco of Di Fara’s Pizza and chef Santo Bruno of Marsal & Sons are recipients of this year’s awards.

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Yum! Creates New Global Branding Position
Yum! Creates New Global Branding Position

   Yum! Brands Inc. (NYSE: YUM) today announced the appointment of Micky Pant, 54, as president, Global Branding, a newly created position reporting directly to David C. Novak, Yum! Brands chairman and CEO. Pant will also retain his position as chief marketing officer for Yum! Brands’ Dallas-based international division, Yum! Restaurants International (YRI), reporting to Graham Allan, president, YRI.

In his new role, Pant will be responsible for leading and establishing a singular global brand positioning and identity for KFC, Pizza Hut and ultimately for all of the Company’s brands around the world. Pant will continue to serve on the Yum! Partner’s Council leadership team and retain his current accountabilities for YRI, including having all of the chief marketing officers in the U.S. and around the world report to him on a dotted line basis.

“Micky Pant is an outstanding leader, and one of the most talented marketers and brand builders in the entire restaurant industry. I’m excited for him to continue to build synergy and know-how across our global marketing system to achieve breakthrough results,” says David Novak, Chairman and CEO.

Pant has served as global chief concept officer for Yum! Brands, CMO for YRI, and president for Taco Bell International for nearly four years, joining the company in 2005 from Reebok International, where he worked for 10 years in various marketing capacities, including global chief marketing officer. During this time, Reebok was the winner of two Golden Lion awards at the Cannes Film Festival in 1999 and 2003, considered by some to be the highest honor in advertising, and was also recognized as the Interactive Marketer of the Year by Adweek magazine in 2003. Pant has also worked at PepsiCo and spent 15 years with Unilever in India and the United Kingdom.

Yum! Brands Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in more than 110 countries and territories.



Francorp Presents at the Coffee Fest in Chicago 2009

On February 20th, 2009, Francorp presented at Coffee Fest in Chicago to a large group of business owners that own a small coffee business. The interesting thing is that contrary to what is happening with Starbuck’s, these companies are actually growing and looking to expand. I talked with these companies about many expansion alternatives including how to franchise. I know that they were able to receive a lot of useful information to help them in deciding how they would like to expand and if franchising is the right option for them. If you would like more information on how to franchise go to www.francorp.com/howto.

Francorp works very closely with all small business groups around the world educating and helping business owners look into franchising as a way to grow their businesses.  The first stages of investigating franchising are to fully understand the process and the pros and cons of franchising a business.  Franchising has been utlized in many different coffee chains extremely effectively, but that doesn’t mean that all coffee operations are franchiseable.  Francorp was at the Coffee fest in Chicago to help coffee business owners understand more about franchising and what it could mean to their businesses. 

Francorp also conducts seminars around the country in most major cities to help business owners understand the intricacies of franchising and whether it makes sense in their particular case.



Francorp Client Success Continues into 2009.

Francorp Client Success in 2009.

Francorp Clients continue with great success through difficult economic times! Recently in the past months Entreprenuer has again released the coveted Franchise 500 list, which is a documented list of the fastest growing 500 franchise systems in the U.S. Each year companies and professionals in the franchise industry wait anxciously to see who has made the list, which industries are growing quickly and how all the top franchise companies are doing currently.

Francorp is acknowledged as the industry leader in franchise development and consulting work in launching and developing new and existing franchise concepts and organizations. Francorp has been in business for over 33 years with almost 20 offices around the world. Clients have included McDonald’s, Kentucky Fried Chicken, Auntie Anne’s, Omni Hotels, Jimmy Johns, 800-Flowers and many others. This year on the Franchise 500 list, Francorp has 112 clients with whom the firm has worked with at some point, or continues to work with.

112 of the top 500 fastest growing franchise systems have worked with Francorp Consulting.

Francorp works with companies of all sizes and years in the franchise business. Here are some of Francorp’s more recent clients who are experienceing success right now in 2009. These are franchise systems that will in the years to come gain more and more exposure, but for right now are just getting a foothold in the market.

Patrice and Associates, www.PatriceandAssociates.com – 3 franchises sold in 2009
Hot Box Pizza, www.gethotboxpizza.com – first franchise sold
Play Party, www.playparty.net – first franchise
Advanced Maintenance, www.advancedmaint.com – 7th location
Sofi’s Crepes, www.sofiscrepes.com – 3rd location -1st franchise in 2009
Al’s Beef and Nancy’s Pizza, www.alsbeef.com – 6 Franchises sold in 2009

For more information on other great franchise concepts and on how to franchise a business, visit Francorp’s corporate site, www.francorp.com.



Francorp Expands Into India

PRESS RELEASE

FOR IMMEDIATE RELEASE FOR INFORMATION CONTACT:
Francorp
(800) 372-6244

Francorp Expanding Into India

(Olympia Fields, IL) – Francorp Chairman Don Boroian announced today that Francorp has awarded Franchise India Holdings Limited the Francorp India franchise.

The contract was signed between Don Boroian, Francorp India U.S.A. Representative Atul Bhatara, and President of Franchise India Holdings Limited Guarav Marya.

“Franchise India Holdings Limited has already paved the way with franchise expos, franchise and business publications, and franchise consulting in India,” shares Boroian. “We are honored to have them as part of our team.”

Franchise India Holdings Limited has been Asia’s leading integrated franchise consulting company since 1999, with an authority on franchising, licensing, retailing, real estate, and marketing. With its strategically formed divisions, Franchise India Holdings Limited has created its own niche as the pioneers of the franchise industry and a small business authority in India.

According to Marya, “Francorp India will help boost investor confidence by providing professionally managed franchise consulting and development support, all under a common one-step gateway to facilitate entry into India and vice-versa.”

India is home to over a billion people, with a flourishing class of urban consumers possessing considerable amount of disposable income. With the continued growth of the economy, India has strengthened its claim to be a viable and beneficial destination for a foreign franchisor.

Since its beginning in the early 90s, the franchise industry has grown in leaps and bounds in the Indian sub-continent, and there is still much to explore. Based on the successful growth of many franchise brands in India, the future of franchising in India is highly promising.[1]

This promising future of the Indian franchising industry is backed up by an equally powerful market report that shows statistics of this thriving sector.
According to reports, for the past five years the Indian franchise market has recorded a steady growth of 30 to 35% per annum. Also, the annual turnover of the Indian franchise industry soared to 3.3 billion USD and is projected to soar higher in the coming years.[2] “We are very excited about the opportunity to enter the Indian market at a time when the concept of franchising is experiencing tremendous growth and acceptance,” noted Boroian.

For over 30 years, Francorp has been the leader in the franchise consulting industry. They have assembled a team of experts whose talents are coordinated seamlessly to create customized materials that fit the specific needs of their clients. As an international company, Francorp has the global reach to help clients expand their business, with a local presence to adjust their business to fit each country’s unique culture and laws. Headquartered in Chicago, IL, Francorp has assisted more than 10,000 companies for expansion, and has developed more than 2,000 franchise programs throughout the U.S., Japan, South Africa, Middle East, Central America, Malaysia, Philippines, Argentina, Chile, and Mexico.

For more information, visit www.francorp.com or call (800) 372-6244.

# # #
[1] Franchiseek, Indian Franchise Statistics and Information. November 17, 2008, available at http://www.franchiseek.com.
[2] Franchiseek, Indian Franchise Statistics and Information. November 17, 2008, available at http://www.franchiseek.com.



Don Boroian, Francorp Chairman, Discusses the Economy and Franchising

Be sure to check out the speech given by the Chairman of Francorp, Don Boroian, discussing the economy and its effect on the franchise industry.

It is split up into two links on youtube.

part 1:http://www.youtube.com/watch?v=UXqbPryYCR4

part 2:http://www.youtube.com/watch?v=HVqyToRnH1M

www.francorp.com



Francorp – Franchise Sales Brokers
October 14, 2008, 2:43 am
Filed under: Business | Tags: , , ,

People often ask me about franchise brokers. On the surface, the idea of a franchise broker seems simple enough. Brokers put buyers and sellers together so whether a buyer or a seller, brokers would seem to be a very important component in the equation.The fact is, brokers get paid to put buyers and sellers together. After all, they need to get paid too.

Thus, by the pure nature of that relationship, they typically have a biased opinion. Odds are, they are representing a party that pays them upon procurement of a sale. So, let us look at this from both perspectives, the franchisor and prospective franchisee. For you franchisors or perspective franchisors – Brokers fill a void as a nice additional franchise sales outlet, but do not make the mistake in thinking that brokers are going to be your only source of sales for your franchise company.

We have found that companies that sell their own franchises have the greatest success in the long run. The reason for this is that a company selling their own franchises has to live with them for the term of the contract. This causes in house sales teams to have more stringent criteria placed on them. Thus, my advice is to first deploy an in-house sales initiative. In order to be successful with an in-house sales force, they will need to deploy a marketing program in order to generate leads for those sales people to follow up with.

This strategy needs to address the following marketing opportunities:

1. Internet
2. Trade Shows
3. PR / Publicity
4. Print
5. Direct mail

Francorp believes that this multi-pronged approach is the best way to address franchise sales and marketing. As a secondary plan, brokers can add additional prospects to the equation. Though, be weary of deploying a marketing program and sending all of your leads to outside brokers.I would not recommend that strategy. Your leads are then likely to be distributed among that brokers other franchisor clients in the event that they have a qualified franchisee prospect that is not interested in your particular business off hand.

My advice would be to only use brokers that generate their own leads. In addition, be careful not to enter into an exclusive broker arrangement.For those of you that are prospective franchisees, be weary of brokers steering you to a particular business in which they are obtaining a commission. Not all franchise companies pay commissions.

What happens if you work with a broker and they do not show you a particular franchise that you are interested in learning more about? GO DIRECTLY TO THAT COMPANY. There are many brokers that are great people and and help people find their dream business. Though, brokers are not for everyone. I am not aware of any large national brokerage networks that are paid directly by the buyer. All of the brokers that I have met are paid by the actual franchise companies upon the sale of a franchise.

In a perfect world, you perspective buyers should work with a broker for a fee that you pay so that your interests are being represented, not those of a hand full of franchisors.Now you sellers and prospective buyers are in a better informed position to be able to find the right opportunities that are out there for you all. You heard it here from Francorp, the franchising leader.

L. Patrick Callaway
President
Francorp, Inc.
http://www.francorp.com/